It’s no secret that the business of advertising is changing, and that a once acceptable way of doing business is being re-thought.
Clients are demanding solutions that go beyond the staffs and aptitudes of traditional agency structures.
They want access to the best talent, wherever in the world it resides.
And they've figured out that bloated agency infrastructure has little to do with generating transformational ideas.
Out of these realities comes Underhead, a collection of individuals and independent companies with a track record of producing some of the freshest, most effective communications across every discipline.
In an age where overhead is the problem, Underhead is the solution.
We have worked for a wide variety of clients in almost every conceivable category in our careers. From massive multi-national corporations like IBM, CocaCola, UPS, Xerox and General Motors to small, local institutions like The Bronx Zoo and The New York Rangers Hockey team.
We can put that wealth of experience and depth of knowledge to work for your company.
From advertising to architecture, from street media to social media, from consulting to content creation, there is no category of project or scope of work that Underhead cannot take on.
Our non-network network gives us access to a broad swath of the best global talent in every discipline, and our model allows us to manage even the most complex project in a seamless, efficient way.
We meet: Your place, Skype, conference call. We’ll discuss your marketing challenge, deadlines, and budget. We’ll have more questions than answers, but we’re good diagnosticians. Which parlays into speed and focus. If our meeting takes more than an hour, we’re not doing our job right.
We select: An appropriate team around the brief. Could be a copywriter, digital programmer, strategist and graphic comic illustrator. Whatever disciplines are necessary to collaborate and solve the problem.
We present: A detailed proposal that defines the deliverables, the team and a budget for the project. Once we agree, we get to work.
We work: Since one of our principles in eliminating waste is getting it right the first time, you are in the loop every step of the way. Through a series of brief iterative touch points, you’ll review work in progress.
We solve: The marketing problem. Or whatever the problem is that you’ve asked us to solve. We bring the talent and intensity to bear to ensure that.
We eliminate: Wasteful budgets, fake integration, insensitivity to deadlines and of course, overhead.
Hunter Douglas asked us to completely re-think the way high-end, custom window treatments are selected and sold in a retail environment.
We chose Unspace, an architectural firm in New York, to partner with us in what has become an ongoing, three-year relationship.
After extensive consumer and behavioral research, a prototype store was conceived, designed and built in Olde City, Philadelphia.
It officially opened in June, 2017.
The heart of the design concept was the notion that this complicated and stress-inducing big decision for the buyer needed to be simplified and reduced to a series of easier to understand smaller decisions.
From an opacity lightbox that lets you clearly see the difference between more and less opaque shades, to the operating system display that lets you easily choose between ways to make your shades move, to video touch screens that let you see how the shades you've chosen look in the context of modern or traditional rooms, the store is a clean and friendly "testlab" where visitors can play and create and learn.
And ultimately, a place where they can comfortably make the difficult decision they were previously reluctant to make.
We are currently working on stores two and three. The long-term plan includes a global rollout with hundreds of stores in the United States and throughout the world.
We're in the beginning stages of a dream assignment.
Bringing back a classic American brand that's been to the moon and back.
And was the one and only luggage manufacturer trusted to transport the moon rocks back to earth.
From a conceptual framework that comes from the core of the company's origin, to re-designed products, to a new brand look and feel, to a website refresh and an all new social media presence, Underhead is working closely with Zero Halliburton to go from one small step to a giant leap.
More to come soon.
Johnson & Johnson
You were cordially NOT invited to the official Underhead Holiday Party.
That's because there was no official Underhead Holiday Party.
There is something about spending several hundred thousand dollars on a party to watch people make absolute fools out of themselves that doesn't seem quite right.
Especially when that money could be applied toward campaign budgets.