It's no secret that the advertising business is changing.
Market forces, a burgeoning wealth of unharnessed global creative talent, and maybe just good sense are creating the necessity for a once acceptable way of doing things to be re-thought.
Clients are rightly demanding ways to access this explosion in best-in-class available talent, and asking for solutions that go beyond the confines of traditional agency walls and beyond the bounds of traditional media to take full advantage of the viral nature of the new cultural landscape.
And they've figured out that expensive agency real estate, furniture, throngs of administrative assistants and bloated senior executive ranks have very little to do with solving problems and generating the transformational ideas that can reshape a companies fortune.
Out of these new realities comes Underhead, a collection of individuals and independent companies that have a track record of producing some of the freshest, most effective communications across every discipline.
It is a non-network network, in that the goal of our informal affiliation is not to create a rigid, bureaucratic, expensive infrastructure but to integrate freely and flexibly to deliver the best collection of talent to clients (and agencies) quickly and at an affordable price.
In an age where overhead is the problem, Underhead is the solution.
We have worked for a wide variety of clients in almost every conceivable category in our careers. From massive multi-national corporations like IBM, CocaCola, UPS, Xerox and General Motors to small, local institutions like The Bronx Zoo and The New York Rangers Hockey team.
We can put that wealth of experience and depth of knowledge to work for your company.
From advertising to architecture, from street media to social media, from consulting to content creation, there is no category of project or scope of work that Underhead cannot take on.
Our non-network network gives us access to a broad swath of the best global talent in every discipline, and our model allows us to manage even the most complex project in a seamless, efficient way.
We meet: Your place, Skype, conference call. We’ll discuss your marketing challenge, deadlines, and budget. We’ll have more questions than answers, but we’re good diagnosticians. Which parlays into speed and focus. If our meeting takes more than an hour, we’re not doing our job right.
We select: An appropriate team around the brief. Could be a copywriter, digital programmer, strategist and graphic comic illustrator. Whatever disciplines are necessary to collaborate and solve the problem.
We present: A detailed proposal that defines the deliverables, the team and a budget for the project. Once we agree, we get to work.
We work: Since one of our principles in eliminating waste is getting it right the first time, you are in the loop every step of the way. Through a series of brief iterative touch points, you’ll review work in progress.
We solve: The marketing problem. Or whatever the problem is that you’ve asked us to solve. We bring the talent and intensity to bear to ensure that.
We eliminate: Wasteful budgets, fake integration, insensitivity to deadlines and of course, overhead.
We think he meant it as a compliment.
We'll take it that way.
Are you a client that is looking for fresh thinking, fewer layers and a stronger, deeper, wider level of strategic/creative talent?
Or a client looking to supplement your existing stable of resources with a swat team of top talent for that particularly difficult or important assignment that your agency just can't seem to crack?
Or a client who is looking to transition to an in-house marketing communications model that needs guidance, recruiting help and temporary creative leadership as you build your internal team?
Are you an agency with too few go-to teams and a new business presentation containing a few too many empty slides?
Or an agency that needs new thinking on an important client that is looking for a new campaign?
Are you are a niche agency tired of hearing; "The brand agency is handling that part"?
Are you anybody looking for a hand picked team of problem solvers constitutionally immune to tight deadlines and ordinary solutions?
Then Underhead is for you.
After doing extensive research, we have determined that most clients would rather not pay for our staff to fly on a Gulfstream V flown by a celebrity pilot..
You were cordially NOT invited to the official Underhead Holiday Party.
That's because there was no official Underhead Holiday Party.
There is something about spending several hundred thousand dollars on a party to watch people make absolute fools out of themselves that doesn't seem quite right.
Especially when that money could be applied toward campaign budgets.