Hunter Douglas asked us to completely re-think the way high-end, custom window treatments are selected and sold in a retail environment.
We chose Unspace, an architectural firm in New York, to partner with us in what has become an ongoing, three-year relationship.
After extensive consumer and behavioral research, a prototype store was conceived, designed and built in Olde City, Philadelphia.
It officially opened in June, 2017.
The heart of the design concept was the notion that this complicated and stress-inducing big decision for the buyer needed to be simplified and reduced to a series of easier to understand smaller decisions.
From an opacity lightbox that lets you clearly see the difference between more and less opaque shades, to the operating system display that lets you easily choose between ways to make your shades move, to video touch screens that let you see how the shades you've chosen look in the context of modern or traditional rooms, the store is a clean and friendly "testlab" where visitors can play and create and learn.
And ultimately, a place where they can comfortably make the difficult decision they were previously reluctant to make.
We are currently working on stores two and three. The long-term plan includes a global rollout with hundreds of stores in the United States and throughout the world.